Things I
keep pulling apart.

Small studies from my own dashboards, client accounts and mistakes. Written down so they stop living only in my head.

each card ends in a decision, not a theory ↘

THE NOTE FILE

Watched it.
Noticed it. Changed it.

three lines per note, no more

NOTE / 01

Thumbnails / First lines / CuriosityWhy people click

WHAT I WATCHED: Thumbnails and opening lines on my own videos, side by side with the ones that flopped.
WHAT I NOTICED: A face and a question beat a logo and a statement. The decision happens before the first word.
WHAT I CHANGED: Every thumbnail now carries one unresolved question, and the first line repeats it in plainer words.

still testing ↘

NOTE / 02

Drop-off / Friction / HonestyWhy people don't click

WHAT I WATCHED: Where a viewer leaves — the second, the frame, the sentence.
WHAT I NOTICED: People leave when something feels like selling, and when a promise arrives late.
WHAT I CHANGED: Cut the warm-up. The thing worth saying is said inside the first ten seconds.

the useful failure

NOTE / 03

EdTech / Parents / StudentsWhat makes a learning brand feel trustworthy

WHAT I WATCHED: How students and parents talk about Bornomala in comments, messages and classrooms.
WHAT I NOTICED: Trust came from a teacher being recognisable, not from a polished brand.
WHAT I CHANGED: People, real names and plain language lead the brand. Graphics support them instead of replacing them.

bornomala / ongoing

NOTE / 04

Typography / Readability / SocialBangla type on a small screen

WHAT I WATCHED: Bangla posts made in the post maker, opened on cheap phones in daylight.
WHAT I NOTICED: Thin letterforms disappear at post size, and tight leading makes a paragraph look like a wall.
WHAT I CHANGED: Heavier weights, more space between lines, and fewer words per card than I thought was enough.

248 templates, one lesson

NOTE / 05

Funnels / Ads / ConversationsWhatsApp as a lead path

WHAT I WATCHED: Campaigns that ended in a WhatsApp conversation instead of a form.
WHAT I NOTICED: A short conversation converts better than a long form — but only when the first reply is fast and human.
WHAT I CHANGED: The ad, the first message and the follow-up are written as one script, not three separate tasks.

timedoor / tested

NOTE / 06

Process / Drafts / JudgementAI in the creative workflow

WHAT I WATCHED: Where AI saved hours and where it quietly made the work worse.
WHAT I NOTICED: It's excellent at the first draft and weak at taste. The judgement still has to be mine.
WHAT I CHANGED: Used for structure, summaries and variations — never for the final decision.

rules still forming

THE METHOD

five steps, done on purpose

01Notice it02Write it down03Try one change04Look at the numbers05Say what actually happened

These are working notes, not studies.

No borrowed charts, no industry figures, no numbers I can't point to. Anything published later will carry the dates and the source.Ask me about one